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This data comes from our database of ~500 million keywords (updated monthly). Find rankings for specific keywords using the inbuilt filters and search functionality. Step 1: Lay the Groundwork. This is really more of a pre-step than a first step. You’ll need to have some basics in place before you can hope to rank higher on Google for any random keyword. These pre-requisites include: A strong website – The longer your website has been around, accruing authority and links, the better.Jul 23, 2020 · 4. You don’t have enough high-quality backlinks. Even if nothing is stopping Google from finding your page, you still need to “prove” to them that it deserves to rank. While there are hundreds of factors at play in Google’s algorithm, the number of backlinks from unique websites to a page seems to be a strong one. I picked this page because I noticed that it ranks on page two of Google for a useful phrase. It’ll be a fun example. 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